Even coke can’t ignore the force that is relational aesthetics, the art that gets inserts itself in the everyday by using the world as its canvas. Collectives such as Improv everywhere, who are famous for their “no pants” subway ride have given rise to advertisement firms cashing in on the buzz.
Plus part of the campaign is to give away free stuff…always a winning move!
Relational Advertising: See new Coke Ad
January 26, 2010 by sauvinyaundra
